Frequently described as PR, PageRank is a metric with the varieties from 0-10 used to suggest the level of trust or popularity a page has based upon the number and value of links indicating it. This indicates a page with greater PR of say, 6, will pass on more authority than a page with a PR of 2. PR is factored by Google and is only one of over 200 factors that determine the search giant’s rankings.
This is a metric established by SEOmoz (now Moz) that tries to measure the authority of an entire domain rather than individual pages on the domain, and it tries to give a sense of how strong the domain is. Domain Authority (DA) is measured on a moving scale of 0-100, which means that increasing a websites DA from 40 to 50 is much harder than from 10 to 20. DA tries to address the concern of how strong a page/site remains in regards to helping them rank for queries in Google’s SERPs.
When PageRank was presented in the late 90s it became a major ranking element for Google. Carrying on throughout the early 2000s and remains to day PR was heavily targeted by SEOs and it was the metric to base a sites value on; significance, spam, quality, none of it really mattered as long as you could get a link on a high PR site. If you might get a link on a PR 7 site your PR would jump up drastically and you would be ranking incredibly well.
This used PR as an SEO metric important and helpful to a point of dependency. While Google still utilizes their own PageRank metric that factors into the search rankings, the algorithm has grown and been refined a significant amount because PR might considerably affect a website’s rankings. With this change comes a modification in the devices we utilize to measure sites.
From December 2013, Google discontinued providing the public with PageRank updates. As time passes, it will have practically no meaning outside of the Google positioning algorithm.
Domain Authority Tells a Bigger Story
PageRank is excellent for seeing a quick photo of how a site getting connected to, but that’s where it stops. Domain Authority, on the other hand, is a much larger image of the website’s total SEO performance and quality. I see websites every day that feature weak material, bad designs, and are typically spammy but they can still have good PR ratings in the 4-6 variety, and if it was 2002 I would have tried to get a connect to my website on them. However then I take a look at their DA and I see that it’s only in the 10-30 range.
Given that DA shows how a domain is expected to perform overall within Google’s SERPs, it can tell you far more at a glimpse than a simpler metric likePR does. Comparing PR and DA is a lot like comparing a single active ingredient to an entire dish. While the PR might be nice by itself, when everything gets assembled and you have actually the completed product the result is better with the DA.
PR is Limiting
When you concentrate on PR as the major metric you limit yourself in a number of different ways. Link builders either limitation themselves by cutting out a large part of pertinent sites that would be great locations for links only due to the fact that the websites didn’t have a high sufficient PR. Or they restrict their long term efficiency by targeting sites that are far gotten rid of from their niche only because the website has a decent PR.
Webmasters restrict themselves when they try to build up their PR because they lose purpose of the vital elements of their site. Their readers, customers, or visitors don’t care exactly what the PR is– they just desire an excellent experience and PR does not take into consideration a sites content, bounce rate, keyword density, anchor text, and a host of other elements. It just determines the PageRank coming to it from other connecting sites. The purpose of the site switches from the user to the metric which is never ever a good idea.
Domain Authority is your most safe bet as far as any individual is worried. It boils down dozens of ranking aspects from backlinks to onsite SEO and puts it into an easy to assess numerical metric. This basic number may not look like a lot, however a lot more enters into it than does PageRank and there isn’t really nearly as much confusion about DA than compared to PR.
Integrating Domain Authority and Page Authority supplies the best sign offered of web page authority:
Total Page Authority = Page Authority + Domain Authority.
TPA = PA + DA
The average TPA of the webpages on the top page of Google for a keyword offers the very best sign of keyword difficulty. Your website will need a TPA around the average TPA of the top pages on Google if it is to have any affordable possibility of arriving page of Google.
Consider an online antiques website that has recently been launched. It will have minimal Total Page Authority.
Antiques and Royal Doulton are in the Red Zone for ‘antiques’ and ‘Royal Doulton’ and would be out of reach for top page positioning on Google. Checking for Total Page Authority is possible manually but the best keyword difficulty tool available for this purpose is Keyword SEO Pro.
Blue and White transfer ware is in the Blue Zone at TPA 60 and top page positioning on google would be achievable with careful on-page SEO and off-page SEO particularly if the website is developed by a good website developer in Chingford with SEO expertise. The objective would be to increase domain authority be providing link-bait to attract visitors who might spontaneously offer links.