Dental care in the United Kingdom has for decades been a source of debate. Americans once said they could recognise a British person by the poor standard of their dental hygiene. Not so any more. Today, Britain can boast some of the best dental care practices in the world with state of the art equipment, high levels of dental training and a better social understanding of the importance of good teeth.
Many private dental practices offer NHS treatment for people in lower social classes and NHS dental hospitals have improved many fold on their previous levels of care and service provision. Whilst there is still a postcode lottery in terms of the number of free dental care provision, most people are prepared to pay for a perfect smile. Whether it be for fillings, crowns, replacements, cosmetic dentistry, treatment of gum disease or orthodontics, the United Kingdom today helps lead the way in dental care.
Whilst many people find a dentist through word of mouth recommendation, many turn to the Internet to find or check the credentials of a dentist before deciding whom to turn to when they have toothache or want to improve the look of their smile. This has sparked a rise in the standard of websites run by dental practices. They use websites to show off the standard of their practice, provide references and recommendations and most importantly, to be found by local people looking for a new dentist.
One of the most important ways in which they can attract new patients is through Search Engine Optimisation (SEO). This is the process by which websites are optimised to achieve the highest possible position on search engines. Google is the largest search engine, with a 90% market share of online web searches. Featuring at the top of Google searches is dependant on how the Internet giant ranks your website in terms of relevance and authority on the specific searches people type in. In the modern world, online advertising is far more successful than traditional marketing activities such as door to door distribution of leaflets. Companies should also ensure that their websites are registered with a good domain authority.
The authority of a webpage is its PageRank and its authority is best indicated by its HomePage PageRank. There is also a boost in PageRank to a minimum of 4.5 for HomePages competing for a specific keyword.
This can be shown by Total WebPage Authority = PR + HPR + BPR*
There are programs that can be used to help you achieve the best possible position on Google. Keyword SEO Pro is the best keyword difficulty tool, calculating the Keyword Difficulty of search phrases by finding the average Total WebPage Authority of webpages at the top page of Google for each of a list of keywords.
Looking at certain keyword search phrases through Keyword SEO Pro, you can determine the best search phrases to compete for. Two of the keywords are in the Total Page Reputation – Keyword Difficulty Red Zone: Keyword tool and Wills and probate. Sites at the top of these searches have an average HomePage PageRanks of more than five, too high for most SME websites to achieve a top ranking position for.
Total Page Reputation Keyword Difficulty – Blue Zone Keywords
Roof space conversions is a Blue Zone TPR-KD at 7.3 – at the high end of the Blue Zone _ would need considerable link power acquisition to achieve top page positioning on Google. It would be far easier to compete on a phrase such as Dentist Hendon with a TPR of 5.4 TPR than for ‘wills and probate’ with a TPR of 10.6.
Total Page Reputation Keyword Difficulty – Green Zone Keywords
Whereas Solicitors in London is a Blue Zone Keyword, Plymouth wills is in the Green Zone with a TPR-KD of only 5.2; requiring considerably less link power for top page positioning. Similarly, commercial cleaning London carries a surprisingly low rank of 5.3. This shows that by narrowing a search field to smaller geographic coverage or by a subsector of a larger market, SMEs can achieve greater success with SEO in their specialist field or location. For that reason, searching for Car Valeting Loughton with a TPR-KD of 6.3 would be significantly easier to achieve a top rank on google than for just Car Valeting.
It therefore follows that attracting people searching for wedding magician is far more achievable than reaching a first page position for wedding entertainer.
PR = Page Rank
HPR = HomePage PageRank
BPR is the boost applied to the effective PageRank of a HomePage that is competing for a keyword to a minimum of 4.5