British Council for Offices (BCO)
Participant services consist of study and support on policy problems, routine networking occasions, workshops, publications, technical rundowns, honors program and a yearly conference.
Developed in 1990, the BCO’s goal is to study, establish and connect finest practice in all facets of the workplace sector. It provides this by offering an online forum for the conversation and dispute of pertinent concerns. Its participants include those companies associateded with developing, getting or occupying workplace.
The British Council for Offices has its workplaces in Lombard Street, London.
The most up to date British Council for Offices (BCO) Occupier Density Study discloses London and the South East have a few of the most large work environments in the UK as altering work patterns change how workplaces are occupied.
New figures from the BCO expose that London workplaces from a total structure point of view are less largely busy than those outside the capital, and most likely to accommodate conference room and breakout locations that include a higher range of work setting for personnel. According to the study, the typical density of work environments in the UK today is 10.9 m2 per office compared with 11.8 m2 in a previous 2008 study.
Members of the British Council for Offices may be involved in office design, office maintenance or simply have offices and want to ensure that they stay up to date with technology associated with offices. Whatever business they are in, they know that it is imperative that their website provides information for the clients who visit the site and also that their website should be on the top page of Google for their target keywords. Let us consider some keywords that are related to offices to see what can be learned from the SEO point of view.
Commercial cleaners has a Total Page Reputation keyword difficulty of 7.1 which would require moderate link acquisition whereas adding the locality – commercial cleaners London reduces it to 6.0 which is in the green zone and therefore an easier target. Office clearance London has moderate keyword difficulty at 6.6. The webpage in #1 for office clearance London has http://www.anyjunk.co.uk/office-clearance ‘Office Clearance London‘ in its page title: It would be difficult to achieve top page positioning without the keyword or at least the words in the keyword in the page title. The webpage has a PageRank of 3 and an accompanying HomePage PageRank of 4 – total page reputation 7.
Many companies advertise by door to door distribution of leaflets. Door to door distribution has a surprisingly low keyword difficulty in the Green Zone at 5.3.
Many car cleaners have built businesses by providing their services in a mobile fashion around commercial areas. ‘Car cleaning’ is at the high end of the Blue Zone at 8.3 and a lot of link acquisition would be required for top page positioning on Google for this keyword. Adding a locality such as a href=”http://www.bumper2bumper.org.uk/”>car cleaning Essex has brought the keyword difficulty down to 5.6 which is low in the Green Zone.
Many office workers, particularly in the higher end jobs find designer goods a status symbol. Tom Ford Glasses are popular and the keyword difficulty is just 6.4 which is attractive from the SEO point of view. Adding London as a locality has reduced the keyword difficulty to 5.8 in the Green Zone. About 10% of the population are affected by dyslexia. Specially determined colour tinted glasses for dyslexia has proven benefit for those office workers who have reading difficulty associated with the condition. The keyword difficulty for tinted glasses dyslexia is moderate at 7.5.
Solicitors in London are keen to make the most of their offices. They are more aware than most that achieving top page positioning on Google is crucial in bringing in more clients. Solicitors in London is in the red zone and top page positioning would only be achievable for the few websites that achieve a HomePage PageRank of 4 or more.
Those who provide SEO training courses are of course well aware of the importance of top page positioning on Google and they have the knowledge to optimise their websites appropriately. The keyword difficulty for this keyword SEO training courses is 7.4. An SME website owner in a location would do well to find an expert in their area such as SEO Essex.