SEO – Search engine optimisation for small businesses.

Search Engine Optimisation

Search engine optimization (SEO) is the technique of improving the  positioning on  search engines including Google, Yahoo! and Bing of
your webpages. The Internet may be free but it is certainly, not a level  playing field. SEO should be viewed as one of many marketing tools. The
higher your webpages appear on a search, the more credibility they have,  and the better the chance of targeted visitors arriving on your website.

Business Names and Domain Names

A business name is as important for the website as it is for the  business. You can’t operate a business without a name and it is very
important for your business name to be boldly written on every page of  your website.

Search engine optimization may seem daunting at first. Thankfully many  of the tools you need are free and easy to use. You’ll need to test out
different combinations of words and experiment before you become  effective.

Website Design

Good small business websites should be attractively designed and  easy on the eyes. They should contain colors that contrast well and text
that is clear. Use of design element can be used to draw attention  making sure it serves its purpose and does not take away from it. The
page should put information where users expect to find it.

Small business website designs should be done in such a way that with  just a quick scan customers can determine what you offer and the
benefits they can get from buying your products and services. A good  website is designed to address the targeted clients’ needs.

Small business website designers have to put into consideration  user-friendly navigation thus making it easy for the potential customer
to find all the information they need. Navigation content from page to  page should be consistent to avoid confusion.

Using your business name as your domain name is a great idea but having  a keyword rich domain name has some seo (search engine optimization)
benefits. At one time, an exact match domain for a service or product  had SEO advantage but in 2012 Google changed its algorithm to diminish
the benefit.

A cool business name like amazon or ebay might be just what you need to  attract customers and since search engines are beginning to pay less
attention to the keywords in a domain name, some people are settling for  brand-able domain names.

The logo

A logo is a unique design with usually withspecial text fonts, colours  and images that provide basic information about your company and allows
customers to identify and connect with your brand. The logo is a  short-hand way of referring to your business; it may be used in your
advertising and marketing materials.

The first thing people should see when they visit your website is your  logo together with your business name, that’s why they are usually
placed on top of the page and to the left in every page on your website.

You should hire a professional to design a logo for you.


You will need some well written content for the pages of the  website. Before you even start creating your website, make sure you have
the following content written down somewhere for the respective pages.  Copywriters are skilled at producing text that entices clients to take
actions including leaving their email address so that you can contact  them later or for them to purchase an item or service. You will find
some excellent  webdesign and SEO videos here.

We recommend the best  keyword difficulty tool to find your niche keywords. We aim to  achieve top positoning on Google.

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Brentwood – Holiday Inn

Canary Wharf Hilton

Chigwell – Prince Regent Menzies Hotels

City of London – Threadneedles Hotel

City of London – Hotel Indigo

Docklands Britannia International

Enfield Royal Chace

Harlow – Roydon Marina Village Hotel

Knightsbridge – The Berkeley

Newbury Park – Holiday Inn Express

Romford – City Pavillion

Stratford City Holiday Inn

Tower Hotel

Waltham Abbey – Marriott Hotel

Waltham Cross Theobalds Park

West End of London – Cafe Royal Regent Street

West End of London – Chancery Court Hotel

West End of London – Strand – Charing Cross Hotel

West End of London – Claridge’sWest End of London – LanghamWest End of London – Shaftesbury Metropolis Hyde ParkInstitutions:The following professional bodies are
incorporated under or with Royal CharterAssociation of Chartered Certified Accountants (ACCA)
British Computer Society (BCS)
British Psychological Society (BPS)
Chartered Institute of Arbitrators (CIArb)
Chartered Institute of Architectural Technologists (CIAT)
Chartered Institute of Bankers (CIB)
Chartered Attitude and Behaviour (CAB)
Chartered Institute of Building (CIOB)
Chartered Institution of Civil Engineering Surveyors (ICES)
Chartered Institute of Environmental Health (CIEH)
Chartered Institute of Housing (CIH)
Chartered Institute of Internal Auditors (IIA)
Chartered Institute of Journalists
Chartered Institute of Legal Executives (CILEX) formerly the
Institute of Legal Executives (ILEX)
Chartered Institute of Library and Information Professionals (CILIP)
Chartered Institute of Linguists (IoL)
Chartered Institute of Logistics and Transport (CILT) formerly the
Chartered Institute of Transport (CIT)
Chartered Institute of Loss Adjusters (CILA)
Chartered Institute of Marketing (CIM)
Chartered Institute of Management Accountants (CIMA)
Chartered Institute of Patent Attorneys (CIPA)
Chartered Institute of Personnel and Development (CIPD)
Chartered Institute of Public Finance and Accountancy (CIPFA)
Chartered Institute of Public Relations (CIPR)
Chartered Institute of Purchasing & Supply (CIPS)
Chartered Institute for Securities and Investment (CISI)
Chartered Institute of Taxation (CIOT)
Chartered Institution of Building Services Engineers (CIBSE)
Chartered Institution of Water and Environmental Management (CIWEM)
Chartered Institution of Wastes Management (CIWM)
Chartered Insurance Institute (CII)
Chartered Management Institute (CMI)
Chartered Quality Institute (CQI)
Chartered Society of Designers (CSD)
Chartered Society of the Physiotherapy (CSP)
City & Guilds of London Institute (C&G)
College of Optometrists (CoO)
College of Paramedics (CoP)
College of Occupational Therapists (COT)
College of Teachers (COT)
Energy Institute (EI)
Engineering Council UK (ECUK)
Faculty of Actuaries
Faculty of Advocates
Geological Society of London
Institute of Actuaries
Society of Biology (SOB)
Institute of Biomedical Science (IBMS)
Institute of Chartered Accountants in England & Wales
Institute of Chartered Accountants in Ireland (ICAI) (operates in
Northern Ireland)
Institute of Chartered Accountants of Scotland (ICAS)
Institute of Chartered ForestersInstitute of Chartered Secretaries and Administrators (ICSA)
Institute of Directors (IOD)
Institute of Environmental Management and Assessment (IEMA)
Institute of Marine Engineering, Science and Technology (IMarEST)
Institute of Materials, Minerals and Mining (IOM³)
Institute of Mathematics and its Applications (IMA)
Institute of Physics (IoP)
Institution of Chemical Engineers (IChemE)
Institution of Civil Engineers (ICE)
Institution of Environmental Sciences (IES)
Institution of Gas Engineers and Managers (IGEM)
Institution of Hospitality (IH)
Institution of Fire Engineers (IFE)
Institution of Mechanical Engineers (IMechE)
Institution of Occupational Safety and Health (IOSH)
Institution of Royal Engineers (InstRE)
Institution of Structural Engineers (IStructE)
Landscape Institute (LI)
Linnean Society of London (LS)
Royal Academy of Engineering (RAEng)
Royal Aeronautical Society (RAeS)
Royal Agricultural Society of England (RASE)
Royal Anthropological Institute (RAI)
Royal Asiatic Society (RAS)
Royal Astronomical Society (RAS)
Royal College of Anaesthetists
Royal College of General Practitioners (RCGP)
Royal College of Nursing (RCN)
Royal College of Organists (RCO)
Royal College of Physicians and Surgeons of Glasgow
Royal College of Physicians of Edinburgh
Royal College of Physicians of London
Royal College of Psychiatrists
Royal College of Radiologists
Royal College of Surgeons of Edinburgh
Royal College of Veterinary Surgeons (RCVS)
Royal Economic Society (RES)
Royal Geographical Society (RGS-IBG)
Royal Incorporation of Architects in Scotland (RIAS)
Royal Institute of British Architects (RIBA)
Royal Institute of Navigation (RIN)
Royal Institution of Chartered Surveyors (RICS)
Royal Meteorological Society (RMS)
Royal Pharmaceutical Society (RPS)
Royal Photographic Society (RPS)
Royal Society for Asian Affairs (RSAA)
Royal Society for Public Health (RSPH)
Royal Society of Arts (RSA)
Royal Society of Chemistry (RSC)
Royal Society of Edinburgh (RSE)
Royal Society of Medicine (RSM)
Royal Society of Ulster Architects (RSUA)
Royal Statistical Society (RSS)
Royal Town Planning Institute (RTPI)
Society of Dyers and Colourists (SDC)
Society for the Environment SocEnv
Society for Radiological Protection (SRP)Non-charteredArchives and Records Association (ARA)
Association for Information and Image Management (AIIM EUROPE)
Association for the Scientific Study of Anomalous Phenomena (ASSAP)
Association of Business Executives (ABE)
Association of Building Engineers (ABEng)
Association of Chief Executives of Voluntary Organisations (ACEVO)
Association for Management Education and Development (AMED)
Association for Project Management (APM)
Association of Corporate Treasurers (ACT)
Association of International Accountants (AIA)
Association of Taxation Technicians (ATT)
Association of Personal Assistants (APA)
Association of University Administrators (AUA)
British Association of Social Workers (BASW)
British Council for Offices (BCO)
British Guild of Travel Writers (BGTW)
British Horse Society (BHS)
British Institute of Learning and Development (The BILD)
British Institute of Facilities Management (BIFM)
Cambridge Academy of Management(CAM)
Corporation of Executives and Administrators (CEA)
Corporate Responsibility Group (CRG)
Fine Art Trade Guild
Freshwater Biological Association (FBA)
General Teaching Council for England (GTC)
Incorporated Society of Musicians (ISM)
Insolvency Practitioners Association (IPA)
Institute of Administrative Management (IAM)
Institute of Asphalt Technology (IAT)
Institute of Business Administration (IBA)
Institute of Civil Protection and Emergency Management (ICPEM)
Institute of Construction Management (ICM – www.the-icm.com)
Institute of Commercial Management (ICM – www.icm.ac.uk)
Institute of Corrosion (ICorr)
Institute of Counter Fraud Specialists (ICFS)
Institute of Economic Development (IED)
Institute of Field Archaeologists (IFA)
Institute of Information Security Professionals (IISP)
Institute of Interim Management (IIM)
Institute of Leadership & Management (ILM) – part of City & Guilds
Institute for the Management of Information Systems (IMIS)
Institute of Professional Administrators (IPA)
Institute of Professional Financial Managers (IPFM)
Institute of Recruiters (IOR)
Institute of Sales and Marketing Management (ISMM)
Institute of Scientific and Technical Communicators (ISTC)
Institute of Tourist Guiding (ITG)
Institute of Trade Mark Attorneys (ITMA)
Institution of Analysts and Programmers (IAP)
Institution of Engineering and Technology (IET)
Institution of Electrical Engineers (IEE), and the
Institution of Incorporated Engineers (IIE)
Institution of Railway Signal Engineers (IRSE)
Institution of Sustainability Professionals (ISP)
Institute for Learning (IfL)
International Compliance Association (ICA)
International Society of Typographic Designers (ISTD)
Society of Typographic Designers (STD), and
British Typographers’ Guild (BTG)
The Law Society (LS)
Law Society of Scotland
Museums Association (MA)
Orthodontic Technicians Association (OTA)
Palaeontological Association (PalAss)
Records Management Society (RMS)
Remote Sensing and Photogrammetry Society (RSPSoc)
Security Institute (TSI/SyI)
Society of Business Practitioners(SBP)
Society of Consumer Affairs Professionals in Europe (SOCAPiE)
Society of Indexers(SI)
UK Council for Psychotherapy (UKCP)domain names
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3 comments on “Home

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  3. Search engine optimization is an accumulation of strategies and techniques
    used to increase the number of visitors to a website by obtaining a high ranking in search results.
    An important feature of SEO is making your website intelligible for both users and search engine robots.

    SEO helps the engines figure out what a particular page is all about,
    and how it may be useful for users. In today’s high level of competition, it is imperative to be
    as high as possible in the search results, and that comes
    with an efficient SEO strategy. However, many aren’t sure of how to rank a
    new website on Google.

    Let’s have a look at the two types of SEO:
    On-page SEO and Off-page SEO.
    ON-Page SEO

    On-page SEO is the practice of optimizing individual pages in order to obtain a higher ranking and earn more relevant organic
    traffic. In this piece, you will find different tips
    about On-page SEO:
    1. Start title tags with your target keyword:

    You company/product may be right up on the Google search results page with
    the appropriate keyword, channeling a huge amount of traffic to your website.

    On the contrary, a misadvised or inappropriate keyword can make your site’s chance towards prominence more remote than ever.

    The title of the article defines its content, and as such, a keyword rich title holds greater weight with Google.
    In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines.
    You can see this in action by searching for the competitive keyword in Google.

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